MailChimp- is an email marketing service provider, founded in 2001. It has 2.5 million users and sends over 4 billion emails a month, with 0.23% of total market share in providing email services.It is a web-based service, although data can be downloaded and for some features there is an offline application.The company uses an ape as a logo, and there are numerous ape-related graphics and jokes on its website and in its communications. There is an option for users to turn these off. It is part of a light-hearted style that is central to the company’s culture.Mailchimp started as a paid-for service and added a freemium option eight years later. It was originally going to be called ChimpMail, but the name was changed after the company discovered it could not get that domain name.
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